Detroit News to offer subscriber-only content starting Aug. 12

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The Detroit (Michigan) News reports that it will begin offering a digital subscription next week when it launches a redesigned detroitnews.com for readers who seek full access to all digital content.

It's the first time in the 25-year history of the newspaper's website that it will charge for coverage. The initiative launches Aug. 12 with a refreshed design that loads faster and includes a new reader comment system, said Editor and Publisher Gary Miles.

While much of the newspaper's breaking news content will remain available for free, some of the unique, in-depth and original stories will be available to subscribers only, he said. The special introductory rate of a full-access digital subscription will be as little as $3 for the first three months.

The subscription effort was initiated by Michigan.com, a partnership between the separate owners of The Detroit News and Detroit Free Press. Michigan.com serves both papers with combined sales, marketing and business teams under the terms of a Joint Operating Agreement.

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