Jim Brady, CEO of Spirited Media, says the time for local newsrooms to collaborate isn’t now. It was a decade ago. But now will do.
The kind of collaboration he's talking about means sometimes working directly with other local newsrooms or agreeing on broad topics you’ll cover collectively.
He says, "For newsrooms who have not embraced collaboration, COVID-19 must be the turning point (if they survive this tumult). Any local news organization that went into this crisis thinking it could still go it alone has either been disabused of that notion or suffers from a stubbornness that borders on insanity.
"Local media needs many things to change if we’re to survive; I’m not suggesting that collaboration is the only one. But it can help address many of the broader problems local journalism faces."
In this article, he suggests five areas where collaboration can help.
