Fall is the busiest stretch on any local calendar — back-to-school nights, festivals, markets and a wave of concerts before the holidays. For publishers, that surge is either a revenue opportunity or a missed one, depending on your calendar strategy right now. Increase your calendar revenue with custom promotions and updated offerings.
The fix starts with an audit, not an overhaul. Pull your calendar and check for gaps: are you seeing the right mix of content being highlighted? A quick tune up with labeled events, promoted events and automated curation tools makes getting views on the right events a snap. A calendar's value comes from completeness, and incomplete data is the single biggest reason audiences bounce to a competitor's listings page.
Fall is when sponsors, local businesses and event organizers are buying featured placements, geo-fenced ads and newsletter slots. Are you offering the right mix of promotions? Use the slower late-summer weeks to refresh your promotions.
Cross-post upcoming fall events into email campaigns and social content early, so your calendar becomes the go-to discovery hub before competitors' listings pages catch up.The publishers who treat their event calendar as a living, revenue-generating product — not a static list — are the ones who capture fall's traffic and sponsorship dollars.
A quick tune-up of your self-serve calendar options in early September pays off through the entire season. If you’d like the CitySpark team to weigh in on your calendar and how you can get your event promotions in shape, send us an email at support@cityspark.com.
