In many newsrooms, there comes a moment when an old mantra gives way to a new one. We grew up with “the medium is the message” and the belief that delivering great stories is what matters most. But times have changed. Today, experience is the message — and understanding how it works is key to turning stories into revenue.
That realization lies at the heart of “The Age of News Experience,” a new book that argues the industry has moved beyond the print and digital eras into something new — and far more promising.
The news industry is still searching for its place amid the flood of social and streaming content. Audiences haven’t just switched platforms — they’ve changed expectations. A story alone no longer satisfies; it’s only part of an emotionally resonant “experience,” which is itself part of an even larger immersive flow or sequence of experiences.
But what defines these “experiences” for a news organization?
And how can storytelling be enhanced to meet these new expectations — driving deeper engagement and, in turn, stronger revenues?
That’s exactly what “The Age of News Experience” explores.
Drawing on data, interviews and analysis from both the news and emerging AI industries, the book outlines the shift beyond the print and digital eras into the Age of Experience — the underlying cause of today’s sweeping changes in audience behavior. It maps the defining traits of this new reality and shows how news outlets can respond to and leverage the new environment.
Once this shift is understood, the book offers a concrete roadmap for publishers, editors and journalists ready to move from output to experience. It presents seven practical rules for transforming how stories are conceived, packaged and delivered.
This isn’t a book about AI — the Age of Experience began before large language models arrived. Yet AI is an important catalyst. Used wisely, it can become an enhancer, amplifying stories and deepening engagement rather than merely assisting in the story creation process. “The Age of News Experience” reveals dozens of ways to apply experience-driven thinking to boost both impact and revenue.
Finally, the book offers a hands-on playbook to help media outlets adapt to this new era and thrive in it — by shifting mindsets, leveraging opportunities and delivering exceptional value to both existing and emerging audiences.
About the authors:
Dina Shatner is a media entrepreneur with a background in advertising, audience strategy, product design and AI-driven media innovation.
Moti Shatner is a former newsroom editor, serial entrepreneur, investor and lecturer on disruption, technology and scientific innovation.
Pre-order with a launch discount:
Pre-order “The Age of News Experience” on Amazon today and lock in the limited-time launch discount. Give your team a shared framework — and a concrete plan – to build news products that people come back to every day.
Pre-order the book on Amazon at a special launch discount
