Session spotlight

Bridging the AI trust gap in news media

Posted

As AI becomes more integrated into newsrooms, recent research reveals a growing trust gap between media organizations and their audiences. This gap threatens reader trust, brand reputation and may lead to legal and regulatory challenges.

To address this, the Alliance for Audited Media analyzed leading AI guidelines and collaborated with publishers to understand how they’re responsibly using AI to develop the Eight Pillars of Ethical AI Use. These guidelines are built for publishers, by publishers, and include:

  • Ethical policies and bias mitigation
  • Transparency and clear disclosures of AI-generated content
  • Rights, permissions and human oversight
  • Fairness, privacy, training and risk management

This session at the Mega-Conference will explore the Eight Pillars, share tips for implementation and outline how ethical AI practices can build reader trust, boost efficiency and align with industry standards.

Speakers:

  • Kevin Rehberg, VP, Client Development, Alliance for Audited Media
  • Jessica Davis, VP, News Automation & AI Product, Gannett

View the complete agenda and register