Short on time and staff? The good news is that you can fill editorial gaps, reduce workloads and save time by finding free content and customizing the stories to make them relevant to your readers.
Find high-quality, credible stories that are meant to inform, entertain and engage on BrandpointContent.com. All stories are created and vetted by a team of professional writers and editors. With just a few tweaks, you can localize these stories to reflect your area, editorial needs and interests.
Step 1. Choose a story
From recipes to gardening, there are plenty of stories to choose from when searching for free content. At BrandpointContent.com, you’ll find stories covering lifestyle, home improvement, money, health and more.
Step 2. Edit with local information
While stories on BrandpointContent.com are crafted to run as is, you’re welcome to customize them for your publication. For example, for a pet story, ask a local vet for a quote to include. For a lawn care story, update the headline with local flair. For a food article, sell adjacent advertising space to a local grocery store or bakery.
Step 3. Add local photos
There’s nothing wrong with stock photos, but a photo of your town’s coffee shop or bookstore featuring local patrons offers a personal connection to your readers. Consider swapping out or adding your photos to the provided free images when possible.
Step 4. Play with formatting
Suppose you’ve found a longer story on entertaining tips, but the listicle format doesn’t fit the layout and design of your paper. No worries. Use the content as a starting point and adjust the formatting, shorten the tips and change the headline to fit your needs.
Step 5. Verify usage requirements
Depending on the source, the free content you choose may have caveats on what can be changed and how it can be used. BrandpointContent.com allows you to edit the content to fit your needs, providing flexibility for customization. Brandpoint simply asks that you maintain one brand mention and one attribution to Brandpoint.
To learn more, visit BrandpointContent.com.
