Hagadone Media Group boosts employment ad revenue

The launch of Bluefin Place Ad, paired with Jobcase, has been a game changer for us. Our classified department is now open 24/7, which has led to improved customer service and new classified revenue. Our advertisers love the ease of use, and we’ve expanded our audience reach dramatically.”

Anton Kaufer, regional publisher, Hagadone Media Montana

In today’s rapidly evolving media landscape, digital transformation is critical. Hagadone Media Group recognized the need to modernize its classifieds operations to meet growing demands for efficiency, advertiser convenience and broader digital reach — especially in employment advertising. To address these challenges, Hagadone partnered with Bluefin Technology Partners, LLC, deploying their intuitive Bluefin Place Ad self-service platform, alongside Jobcase, a leading classified recruitment partner that provides white-labeled job board software and intelligent job distribution.

This innovative combination streamlined internal workflows, empowered advertisers with 24/7 self-service access, and significantly increased both print and digital classifieds revenue. By offering a white-labeled job board and enabling automatic syndication of listings to national platforms, Hagadone successfully connected local advertisers with a wider pool of job seekers.

The challenge

Hagadone’s internal classifieds system relied heavily on internal staff and offered limited digital exposure, particularly for employment ads. The team needed a modern, scalable solution to:

• Reduce operational workload
• Expand accessibility for advertisers
• Extend reach to digital job seekers
• Drive new revenue streams

The solution: Northwest Montana CLASSIFIEDS and TOP JOBS

https://classifieds.dailyinterlake.com/

• Bluefin Place Ad – Self-service ad placement
• Jobcase – Local digital employment listings for local publishing and national job board distribution

Hagadone partnered with Bluefin Technology Partners and deployed Bluefin Place Ad, a user-friendly, self-service platform for ad placement. Integration with Jobcase enabled instant publishing and syndication of employment listings to millions of job seekers nationwide. 

Key features:

• 24/7 Self-Service Access – Advertisers can create compliant job listings for both print and online without staff assistance
• Instant Publishing & Checkout – Listings are approved and immediately posted on the newspaper job board
• National Reach – Automatic distribution to Jobcase’s extensive publishing network, including Indeed, ZipRecruiter, Nexxt and Jobs2Careers

The results

• Efficiency – Reduced staff time spent on ad intake
• Customer Experience – 24/7 self-service means “always open” for business
• Reach – Jobcase drove a significant boost in job views and applications
• Revenue – Both self-service print and digital classifieds revenue increased

Conclusion

Bluefin Place Ad and Jobcase helped Hagadone Media Group modernize their classifieds employment operation, enhance advertiser satisfaction and grow revenue. The integration of self-service and wide distribution is now a cornerstone of their classifieds success.

To grow your Job Listings in print and online, contact:

Steve Rosenfeld, General Partner
 Bluefin Technology Partners
steve@getbluefin.com
508-254-1927
www.getbluefin.com

Rachel Scudder, Senior Partnerships Manager
Jobcase
rscudder@jobcase.com
219-765-1789
www.partners.jobcase.com