For many newspapers, the challenge isn’t a lack of ideas or opportunities — it’s the systems that are supposed to support them. Outdated revenue operations, built on fragmented workflows and manual processes, slow growth and create unnecessary friction between teams. When sales, editorial and product groups aren’t working from the same playbook, the result is duplication, delays and missed chances to respond to changing market demands.
At the Senior Leadership Conference, a roundtable session hosted by Lineup will dig into what it takes to change that story. The conversation will highlight how publishers can modernize their revenue systems to better align teams and eliminate the inefficiencies that hold them back. By rethinking the way operations are structured, newspapers can empower leaders to spend less time chasing down information and more time focusing on strategic growth.
Modernizing revenue operations isn’t just about speed — it’s about building flexibility and resilience. In a competitive market where advertising dollars are harder to secure, publishers need the ability to adapt quickly, make smarter use of data and create a more seamless experience for advertisers. A modern platform brings those capabilities together, giving leaders the insight and agility they need to compete.
A big part of that shift comes from giving teams a single system that supports the entire advertising sales lifecycle. From initial lead through to final payment, integrated platforms can unify CRM, order management, billing and analytics. That means faster approvals, clearer reporting, fewer errors and a smoother experience for customers.
“Adpoint streamlines the entire advertising sales lifecycle, from initial lead to final payment, on a single, integrated platform to maximize revenue and efficiency for media companies,” said Daryl Kern of Lineup.
Amanda Montgomery, who will be at SLC on behalf of Lineup, added: “I’m attending the Senior Leadership Conference to connect with peers, gain insights into their business strategies and explore how Lineup and Adpoint can help streamline their advertising operations and drive their revenue opportunities.”
At its roundtable, Lineup will show publishers how modernizing revenue operations with Adpoint can remove the friction from outdated systems, create better collaboration across teams and unlock new revenue opportunities. For publishers, it’s about building the operational foundation that makes long-term growth possible.
To register for the Senior Leadership Conference and explore this and many more solutions, visit member.newspapers.org/slc25.html or contact Patty Slusher at pslusher@newspapers.org.
