Americans are spending an average of 4 hours and 37 minutes on their phones daily; if you’re not including ad placements on mobile, you’re missing out on a massive audience and a very lucrative revenue stream. It’s a proven, results-driven advertising strategy that meets customers where they are in the moment.
You already have the trust and attention of your community. By incorporating our mobile solution, AdMessenger, into your advertising toolkit, powered by your owned and operated inventory, you provide advertisers with a new opportunity to connect with their audiences at the exact right moment.
Here’s an example of how AdMessenger recently helped a business looking to connect with Spanish-speaking patients using precision targeting, just one of the ways we can help reach audiences.
When a dental office in Falls Church, Virginia, set out to expand its reach with the help of an AdMessenger mobile campaign, it used hypertargeted messages sent directly to the smartphones of potential patients. The campaign first focused geographically by engaging Spanish-speaking users within a 15-mile radius of key markets, including Washington, D.C., Arlington, Alexandria and Fairfax. By leveraging audience data and precise geotargeting, the office was able to speak directly to their ideal patient base through five unique messages rotated throughout the campaign, each linking to a different tap destination, from appointment booking to service pages.
With a modest budget, the three-month campaign delivered impressive results: 150,000 impressions, 4,187 taps and a strong 2.87% click-through rate. Not only did the campaign drive awareness and engagement, but it also marked a significant milestone that the practice successfully delivered targeted mobile messaging to a Spanish-speaking community through audience segmentation.
This success story is a clear example of how mobile advertising can help do more than just increase visibility by connecting messages with specific audiences in meaningful and relevant ways. With mobile usage higher than ever, platforms like AdMessenger make it easy to meet consumers where they are with messages that resonate.
We’d love to share more about how you can tap into mobile advertising through this powerful revenue stream, whether on our network or your owned and operated channels. Click here to connect with us for a full presentation and a partnership discussion today.
