Americans are spending an average of 4 hours and 37 minutes on their phones daily. Mobile advertising isn’t just a passing fad. It’s a proven, results-driven advertising strategy that meets customers where they are in the moment. If you’re not including ad placements on mobile, you’re missing out on a massive audience and a very lucrative revenue stream.
You already have the trust and attention of your community. By incorporating our mobile solution, AdMessenger, into your advertising toolkit, powered by your owned and operated inventory, you provide advertisers with a new opportunity to connect with their audiences at the exact right moment.
Here’s an example of how AdMessenger recently helped a business looking to stay top of mind when customers needed them most. When bad weather hits, storm-related home repairs, such as leaks and structural damage, can become urgent needs. Finding quick and reliable services is critical for homeowners facing these issues.
A construction company specializing in home repairs viewed hurricane season as an ideal opportunity to assist homeowners. It launched a weather-triggered mobile ad campaign to reach people when it mattered most and right as storms rolled in. The goal? Get in front of homeowners with household incomes over $100,000 in real time, offering solutions at peak need.
AdMessenger checks the user’s latest weather conditions based on geolocation data. Depending on the type of weather, a specific ad is displayed that is tailored to the condition. This dynamic system enabled the construction company to deliver three messages based on changes in the weather. The default message ran during normal conditions, and bad weather triggered two other messages to homeowners who might be experiencing cracks, leaks or water damage due to those conditions.
The result? The campaign achieved remarkable success, delivering 24,169 impressions to homeowners within their specified household income range. The campaign generated a 2.25% click-through rate (CTR), significantly outperforming the average for mobile ads. By reaching homeowners when they were likely facing real problems, the company increased the likelihood of conversions by incorporating advanced weather-triggered messaging.
AdMessenger offers an effective way to reach customers with timely messaging that drives awareness and engagement. Click here to connect with us for a full presentation and a partnership discussion.
