Connecting to new audiences through mobile advertising

There was a time when newspapers and TV commercials were the primary ways to reach an audience. Today, those same audiences are still consuming that content, but many are also scrolling through articles, watching videos and seeing ads on their mobile devices.

This shift doesn’t have to be a challenge for publishers — it’s an exciting opportunity to expand reach, grow your audience and create new revenue streams through mobile-friendly experiences.

By embracing a mobile advertising strategy, we can help you connect with audiences in new and impactful ways.

Mobile advertising in the U.S. is projected to hit $443 billion this year, and for good reason — over 90% of global internet users access the web via mobile devices. Mobile devices are never far out of arm’s reach. On average, people check their smartphones 205 times daily and spend around five hours using them.

Consumers are constantly connected, and mobile advertising is where the action is. If your business isn’t prioritizing mobile, you’re leaving revenue on the table.

Why mobile matters for advertisers

• More Eyes, More Clicks: AdMessenger ads boast a CTR over two times higher than conventional desktop ads, meaning better engagement and making it great for your advertisers and a fantastic way for publishers to grow revenue.
• Hyper-Targeted Reach: Mobile advertising provides unmatched precision in targeting, allowing advertisers to connect with audiences at the right time, place and context. Whether it’s a local restaurant targeting breakfast lovers or a national brand promoting a big sale, publishers can leverage this targeting power to attract premium ad buyers.
• Eye-Catching Ad Format: AdMessenger is a fully customizable scrolling text ad for mobile phones and tablets. Not only is the scrolling text eye-catching, but you can also combat ad fatigue by incorporating elements like emojis, animated logos and much more.

Where AdMessenger comes in

By embracing mobile advertising, businesses can future-proof their marketing strategies, boost ad revenue and keep their audience engaged — wherever they are.

With AdMessenger, you can use our mobile web network, 15,000+ apps, OR even your own inventory!

We’d love to show you how our simple, high-impact mobile advertising solution can maximize your reach and drive sales today. Contact us for a partnership discussion or demo.