How business intelligence helps digital marketing businesses make faster, more profitable decisions

Digital marketing businesses have access to more data than ever. The challenge is not getting the data. It is getting the right information in one place, when you actually need it.

A local media company may need to understand which advertisers are most profitable. An agency may need a clear view of pipeline and close rates. A franchise may need to see which locations are performing and which are falling behind. But when that information lives across spreadsheets, CRM systems, advertising platforms and separate reports, valuable time is spent finding answers rather than making decisions.

Our latest blog, “How Business Intelligence Helps Digital Marketing Businesses Make Faster, More Profitable Decisions,” explores how real-time business intelligence can give leaders a clearer view of revenue, margin, pipeline, and account or location performance. Unlike traditional reporting, which provides a periodic snapshot, business intelligence gives teams a current, self-serve view of how the business is performing.

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Why digital marketing businesses need business intelligence

• Protect profitability, not just revenue. Revenue shows how much business you are doing. Margin shows how much of that business is actually profitable. Business intelligence helps leaders see profitability by account, client or location so they can identify problems before they become larger issues.
• Spot churn before it happens. Declining engagement, shrinking activity and slower response times can signal that an account or location is at risk. Real-time visibility helps teams identify warning signs earlier, rather than discovering churn at renewal or reporting time.
• Manage pipeline and growth with real visibility. Instead of relying on memory or scattered reports to understand whether growth is on track, business intelligence makes pipeline activity and close rates visible in real time, turning vague concerns into specific problems teams can address.

Ready to see what business intelligence can do for your business?

AdCellerant Business Analytics gives partners a real-time view of revenue, margin and pipeline directly within Ui.Marketing, without another login or additional cost. A dedicated team also backs the data and can help interpret what is happening and decide what to do next.

Schedule a call with Ben Bouslog, SVP of Business Development, to see what business intelligence could look like for your organization.