Holiday shopping behaviors are moving fast. Nearly one in three shoppers now begin their holiday research in October, and streaming video usage jumps 39% during the season. For publishers, this means the competition for ad budgets begins earlier, lasts longer and unfolds across more screens than ever before.
The good news? Publishers already have the trusted relationship that local advertisers value. By adding solutions like Connected TV (CTV) to your portfolio, you can meet those advertisers where consumers are spending the most of their time, protect your print and digital revenue, and position yourself as the partner who can carry them through the entire holiday cycle.
To help you get started, AdCellerant’s Connected for the Holidays Playbook breaks down:
Use the playbook to equip your sales team with the insights and strategies needed to capture and keep holiday advertising dollars.
Questions? We’d love to hear from you.
