At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry's biggest media conglomerates, ad executives overwhelmingly deem media industry consolidation to be a good thing for the industry, as well as for advertisers.
The findings, which are based on surveys that Advertiser Perceptions conducted among 300 advertiser and agency executives in March, precede some recent antitrust signals that federal regulators have begun sending about the dominance of companies including Facebook, Google, Amazon and others, as well as AT&T's and Discovery's deal to consolidate TimeWarner Discovery into one giant media conglomerate.
