We’re pleased to welcome Christine Lustig to AAM’s board of directors!
As the head of global media investment at Meta, Lustig leads omnichannel investment strategy and governance across the company’s global media portfolio. Her work focuses on shaping media investment at scale and building modern frameworks that connect media to business outcomes.
Throughout her career, Lustig has been a leader in advancing audit integrity and cross-platform measurement standards, as well as championing the role all media channels play for brands. She is a strong advocate for ensuring media investments are grounded in verified, trusted data.
“I serve to help shape the future of a more transparent, accountable and trusted media ecosystem — where independent standards, audit rigor and modern measurement unlock greater confidence, comparability, and value for the industry at large,” she said.
We look forward to the perspective she brings as AAM continues to strengthen trust and confidence in media through independent assurance.
