In discussing the future of nonprofit news, “sustainability” is a word you hear thrown around a lot these days. This week I want to ask what that means, what it should mean — and what it shouldn’t.
For me, sustainability means nothing more or less than the goal of building something enduring, an institution that transcends its founders and finds a path to making a continuing contribution to its readers and community. I hope that definition, which feels pretty neutral, can make sense to all of us.
