Climate change is one of the most pressing issues facing humanity, yet it continues to be a challenge for journalists to cover. The subject defies many of the trappings of compelling narratives: heroes and villains; immediate actions and consequences; easy to understand storyline; and hope. But still, many news organizations are breaking through, which is why Aspen Ideas: Climate gathered journalists and experts to share new information and narrative ideas to bring the climate crisis to the public.
Climate bloggers, local television reporters, national news editors, and other seasoned journalists brought their best ideas and insightful advice to the table. Experts presented the lastest science. A highlight was Tony Leiserowitz, lecturer, senior research scientist and director of the Yale Program on Climate Change Communication, who shared five elements every story about climate change must hit to be successful.
