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America's Newspapers offers free marketing campaign to newspapers promoting subscriptions — in print or digital

"Newspapers have your back," reads a new marketing campaign being rolled out by America's Newspapers.  "We are grateful for those who have our back in this important time."

Newspapers can download a series of print and social media ads at no cost and add their own subscription marketing message to the ads.

Download the ads FREE. more

COVID-19 + Email: How companies support their community

In light of COVID-19, people are overwhelmed with news of the virus — both globally and locally. As media companies, you have a vital role to provide information, updates and distractions to your audience. While people are saturated with news from so many sources, email is critical as it’s the only message you can guarantee your audience will receive. Check out these  email tips around COVID-19 from Second Street. more

Why promotions are critical right now

As the economy wrestles with the effects of COVID-19, advertisers pull their spending and local media companies struggle to know where to focus their marketing efforts. But the response shouldn’t be to pull spending; it should be to divert it. Money is on the move. more

Highlighting acts of kindness during the COVID-19 pandemic

The Patriot-News, part of PA Media Group, has begun publishing a series highlighting coronavirus heroes — shining a spotlight on people displaying acts of kindness. more

The coronavirus crisis has lessons for us about service journalism

Now that it’s been a coronavirus world for several weeks, we have a clearer picture of what works as effective service journalism in a crisis, and how those takeaways might inform the practice more generally. A few of the lessons include newsletters, which can be a great tool for cultivating loyal readers, and listening to your readers, which  is always the right answer. more

#AloneTogether Ad PSAs – Ad Council

The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers’ use to help raise awareness about the importance of practicing social distancing during the coronavirus/COVID-19 pandemic. more

Maynor named publisher of Natchez, Brookhaven, Prentiss papers

Rex Maynor has been named publisher of The Natchez (Mississippi) Democrat, Natchez The Magazine, The Brookhaven Daily Leader, Brookhaven Magazine, the Prentiss Headlight and related digital and print products. more

How the St. Joseph News-Press combats the coronavirus circulation challenges with multimedia e-Editions

With everyone doing their part to shelter in place due to the coronavirus pandemic, it's become even more challenging for the News-Press to serve the greater St. Joseph area with print alone. In times of global crisis, readers are hungry for breaking news — and the e-Edition offered by the News-Press helps to meet that need. more

COVID-19 kills suburban Chicago weekly group

Suspending print publication of its 14 suburban Chicago weeklies was not enough to save 22nd Century Media, which announced March 31 that it was ceasing operations. The cause was the severe drop in advertising revenue as its local businesses closed because of the COVID-19 pandemic. more

McClatchy reinstates paywalls around some coronavirus news

McClatchy has announced plans to begin putting its paywall back up around some coronavirus news. more

As COVID-19 spreads, newspaper print frequency shrinks

In just the past fortnight, at least 10 dailies and four weeklies have dramatically reduced the publishing frequency of their print newspaper. Among them are storied newspapers that have published continuously for more than a century. more

Lee Enterprises announces pay cuts and furloughs

Lee Enterprises is implementing a combination of pay reductions and furloughs. In the third quarter, the executive team will be taking a 20% reduction in pay on top of a pay reduction implemented in Q1. All other employees will be subject to either a pay reduction or furlough equivalent to two weeks of salary also in the third quarter. more

Coronavirus’ next casualty: The nation’s biggest story could devastate news industry

On Monday, March 30, Gannett, which owns USA TODAY and more than 250 local papers, including The Daytona Beach News-Journal, told employees it would institute a series of immediate cost reductions, including a furlough program in its news division in April, May and June as a result of the economic pressures brought on by the pandemic. more

Gainesville Times: Coronavirus and its effects force changes to our business

Starting this week, the print edition of The Times will be mailed to print subscribers’ homes and delivered in their mail on Wednesdays and Saturdays. The Times will continue digitally publishing Tuesday through Saturday, and will update its website daily with news and community information. more

Coda Ventures announces a free service to help newspapers promote their surging website traffic

Coda Ventures has developed a customized sales sheet to help newspapers promote their growing website numbers, and Coda is offering to create the sales sheet for free.  more

Dallas Morning News offers free promotion to support local business during coronavirus crisis

The Dallas Morning News is offering free listings to locally owned and operated restaurants still open for takeout or delivery services. Those listings will appear in the newspaper every Friday throughout April, as well as online at dallasnews.com. This offer also is available to local arts and entertainment, religious and community organizations conducting online events, services, workshops or other activities. more

Peter Farr appointed chief financial officer of McClatchy

Peter Farr has been appointed chief financial officer of McClatchy, to succeed Elaine Lintecum, who is retiring June 30. more

Jolene Sherman appointed Lee vice president of digital sales and agency strategies

Lee Enterprises, Incorporated has announced that Amplified Digital Vice President and Managing Director Jolene Sherman has been named company vice president of digital sales and agency strategies. The appointment is effective immediately. more

Lee Enterprises names Andrew Bruns Virginia regional publisher

Andrew Bruns has been named regional publisher of a number of Lee Enterprises' publications in Virginia, including Roanoke, Lynchburg, Charlottesville and Bristol. more

The Washington Post helps provide relief for at-risk groups in need of food and that help feed medical professionals

“Post Helping Hand has raised more than one million dollars for charities in our community. It is our hope that our readers will now join us to support those across the country who have been hardest hit by this Covid-19 crisis,” said Frederick J. Ryan Jr., CEO and publisher of The Post. more
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