Boost Valentine’s Day sales

Why local florists should advertise in your newspaper

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Valentine’s Day is a golden opportunity for florists, with a significant portion of consumers planning to purchase flowers for their loved ones. Local newspapers provide the perfect platform to capture these potential customers — offering unmatched reach and trust in the community.

According to the America’s Newspapers 2024 Local Ad Effectiveness Study, a remarkable 75% of consumers who shop at florist shops each year are reached by local newspapers, both in print and online. This demonstrates the powerful influence of newspaper advertising in driving foot traffic and sales during peak holiday seasons like Valentine’s Day.

In fact, consumers rank local newspapers as one of the most trusted and reliable sources of information, with 43% considering them the most reliable local media — far surpassing social media and local radio. Moreover, 56% of consumers rely on newspaper advertising when purchasing local products and services, proving that your publication is a key driver in connecting florists with their target audience.

When consumers engage with newspaper ads, they take action:

  • 42% search online for more information
  • 56% visit the advertiser’s website
  • 56% visit a store location
  • 34% make a purchase

Encourage your local florists to take advantage of this opportunity by advertising their Valentine’s Day promotions in your newspaper. With 83% of consumers stating that newspaper advertising is important, your publication is the trusted partner they need to make the most of the holiday rush.

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