It’s been called an exodus. People are leaving the Elon Musk-owned X in droves, in favor of Meta-owned Threads and Bluesky, an app that was initially a project of Jack Dorsey when he was CEO of Twitter. Both experienced tremendous growth this fall. Bluesky recently surpassed 20 million users, and Adam Mosseri, who heads Instagram, announced that there were more than 35 million signups of Threads in November alone.
X users who have chosen to post elsewhere are either deactivating their accounts or simply choosing not to engage with them.