America’s Newspapers and the Google News Initiative announced the launch of the GNI North America Subscriptions Lab. The program, which has already delivered significant results to other news organizations, is open to small- to mid-sized publishers in the United States and Canada that seek to improve their digital subscription revenue and overall digital presence.
The application deadline is Aug. 11 and the free program will begin in September and run through February 2023.
“The GNI Subscriptions Lab will give participants the opportunity to significantly accelerate their digital evolution,” said Dean Ridings, America’s Newspapers CEO. “By working and learning from the experts at Google News Initiative and their partners at FT Strategies, news organizations will gain valuable insights they can implement immediately to grow digital subscriber revenue. And participants will work with other peer newspapers in similar situations to learn from each other. We are very excited to bring this opportunity to our members.”
Applicants must commit to the participation of the publisher and other senior executives at the newspaper. Please see here for more information about the program and to submit your application.
GNI North America Subscriptions Lab
Program Length: September 2022 - February 2023
Application Deadline: Thursday, Aug. 11, at 11:59 p.m. EDT
Description: This Lab is intended for small- to medium-sized news organizations with established skills, technical foundations and more than two years of experience with a subscriptions revenue model who are looking to accelerate their path toward sustainable digital reader revenue. Participants must have demonstrated digital foundations, including established Google Analytics.
“Building a successful subscriptions business requires an organization-wide commitment, and the GNI Subscriptions Lab was designed to help news organizations accelerate the path towards sustainable digital reader revenue. We look forward to working with this cohort and sharing lessons learned from the Lab with other news organizations through the Google News Initiative.” – Ben Monnie, director of Global Partnerships Solutions, Google
GNI Digital Growth Program Labs
In GNI Digital Growth Program Labs, cohorts of news organizations come together over several months to tackle specific business problems, with support from Google and industry experts.
About the Google News Initiative (GNI) Digital Growth Program:
Launched in 2020, the GNI Digital Growth Program has been designed with industry experts and news publishers across the world to help small- and medium-sized news organizations grow their digital businesses through free training, consulting and support.
About the Google News Initiative:
The Google News Initiative is Google’s effort to partner with news publishers around the world to build a long-lasting, diverse and innovative news ecosystem. We do this by offering training, programs, funding and products to journalists and newsrooms to help strengthen their work in the digital age.
About America's Newspapers:
America’s Newspapers is the trade association for thousands of newspapers across the United States. www.newspapers.org
For more information:
Contact Greg Watson, chief marketing officer of America’s Newspapers, at firstname.lastname@example.org
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