Gannett and McClatchy have announced a new offering that will give national brands the ability to connect seamlessly and more meaningfully with local audiences across a vast multi-channel network.
Advertisers will now be able to reach two-thirds of the top local media markets with local properties including the Miami Herald, Austin American-Statesman, The Kansas City Star, Arizona Republic, Detroit Free Press, The Sacramento Bee and more, representing 200 million digital and 8.4 million print consumers through customized, targeted solutions and within a trusted, brand-safe environment. The collaboration simplifies the buying process and facilitates access to local audiences in a highly efficient manner, allowing both companies to better serve their brands’ customers.
Gannett’s USA TODAY national sales team, which has been increasingly helping national brands reach communities’ audiences, will be the go-to-market team offering the combined reach of the local media companies to national brands and media agencies.
