Presented by Tiffany Kelly, digital product manager, and Sarah Hartland, marketing manager for North America, Lineup Systems
If you only vaguely know what CPC, PPC, DSP or CPL are — this webinar is for you. But even if you know that, for instance, DSP stands for Demand-Side Platform, you’ll still learn a lot from this webinar. Because as the world of digital advertising continues to rapidly evolve, so does the vocabulary.
Now, it can be tempting to leave the job of keeping up to your digital team — but that would be a mistake! In this 45-minute webinar, experts from Lineup Systems will discuss why, even if you’re in print, understanding digital advertising is critical for success. They’ll explain 20 of the most important digital advertising terms to get you started.
Bonus: Every webinar attendee will be given a free ebook, “A-Z Glossary of Digital Advertising Terms,” that is a go-to resource you’ll return to again and again. It not only covers the vocabulary of multi-channel digital advertising — but also includes free resources that you can download any time to up your game in digital advertising.
Questions? Contact Patty Slusher, director of programming and membership, at firstname.lastname@example.org or 847-795-0382.
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