How to boost your email newsletters

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Subscriber-exclusive newsletters are currently having a moment. This is great since email newsletters are an effective way to drive reader engagement — but only if you’re doing it well.

Check your newspapers’ newsletter practices against the following advice collected from newsletter experts by the Medill Local News Initiative:

  • Inject personality into your newsletter, but don’t go overboard with jokes.
  • When in doubt, keep it short.
  • Test your subject lines, headlines and lean-ins.
  • Figure out the best timing for your intended audience.
  • Keep photos to a minimum.

Read more from Medill Local News Initiative

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