Mather Economics

White Paper: How intelligent paywalls maximize total digital revenue


"Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory," a white paper produced by Mather Economics notes.

In a white paper, titled "How Intelligent Paywalls Maximize Total Digital Revenue," Mather Economics offers a sample analysis of two news media companies' digital audience and advertising revenue — to measure the potential return from employing an intelligent Paywall™ in place of a standard paywall.  The data has been adjusted to protect confidentialty, but the relative metrics across segments remain accurate.

Read this white paper from Mather Economics


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