"Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory," a white paper produced by Mather Economics notes.
In a white paper, titled "How Intelligent Paywalls Maximize Total Digital Revenue," Mather Economics offers a sample analysis of two news media companies' digital audience and advertising revenue — to measure the potential return from employing an intelligent Paywall™ in place of a standard paywall. The data has been adjusted to protect confidentialty, but the relative metrics across segments remain accurate.
