What are best practices around engagement journalism, and how can it inform elections coverage? In this webinar, Bridget Thoreson of media consultancy Hearken will share lessons learned from its partnerships with more than 250 organizations, including 50 newsroom projects specifically focused on elections coverage. This will include a detailed look at the Citizens Agenda, a model for campaign coverage that puts the public’s information needs at the heart of election reporting.
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Bridget Thoreson has worked with 48 news organizations in the U.S., Canada and the U.K. on public-powering their journalism, mapping audience engagement best practices to editorial projects and the business’ bottom line. She previously worked as an audience development specialist for eight digital and print brands at a magazine publisher and spent seven years as a reporter and editor at a daily community newspaper. She’s a co-author of “The Citizens Agenda,” a guide to generate more inclusive and responsive news coverage for voters, published ahead of the 2020 U.S. election.
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