A new Knight Foundation/Gallup study seeks to better understand whether Americans care about the fate of local news organizations, what they value about these organizations and what could be done to make more of these organizations financially sustainable.
"Putting a price tag on local news: Americans’ perceptions of the value and financial future of local news" presents "sobering" findings, but it also points toward potential solutions for addressing some of the economic challenges facing many local news organizations.
"Encouragingly, many Americans consider local news organizations to be an important community asset and a source of community pride," the introduction to the report notes. "But, despite generally positive assessments of local news, our findings suggest that the financial base that supports these organizations is limited. This gap suggests a market failure — many recognize the benefit of the product to the public but are unwilling to pay for it. This report offers some evidence that education — both about journalism’s benefit to society, as well as the existential threats that local news organizations face — could unlock public support, including financial support."
When I learned a few months ago that the boards of directors of SNPA and Inland had agreed to explore a potential merger, I immediately thought that it was a great idea that would add member value while better utilizing the organizations’ resources. It didn’t cross my mind then that I would become the new organization’s first CEO, but I am truly honored and thrilled to serve in that role.
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In 2017, the Shawnee Mission Post in Kansas launched its paywall. Two years later, the small paper with only three full-time employees has 2,650 subscribers paying $5.95 a month. How are they making it work?
Email newsletters are a proven way to help build (and maintain) subscriber loyalty — but are you doing them right? Check out these lessons from the Medill Local News Initiative to find out.
The alt-weekly announced its intention to pivot to nonprofit status under the newly-founded Reader Institute for Community Journalism. The new nonprofit will launch in January and then purchase the Reader.
In addition to starting a conversation to help journalists better cover gun violence in their cities, a recent Better Gun Violence Reporting Summit is also benefiting survivors and their families. A link to counseling agencies and other services for survivors and families has been produced and news organizations are being encouraged to “pull from it as they see fit.”
The Executive Voices experience is unlike any other conference you have attended: no PowerPoints or prepared speeches, lively discussions among the participants facilitated by industry leaders, set 80 floors above Chicago in the Willis Tower. We begin the evening before with a reception, networking and dinner at the University Club of Chicago, the private social club for the Windy City's business leaders. But you need to register quickly before all of the seats are reserved.
The Durango (Colorado) Herald has launched a membership program, in coordination with the Colorado Media Project. The paper is one of five news organizations across the state that was selected to test memberships as a method to support journalism and journalists.
Canadian newsrooms seem reluctant to share data on the diversity of their newsrooms but doing so would help hold accountable the fifth estate, according to Asmaa Malik, associate professor of journalism, and Sonya Fatah, assistant professor of journalism, at Ryerson University. They are working on the development of a self-reporting tool for Canadian newsrooms, "with the hope that such a strategy will be seen by media outlets as an invitation for redress."
Opinion column: It is the role of the press to keep an eye on government, to keep government in check and not the other way around. It is, quite simply, unconstitutional for government to restrict the freedom of the press.
The Boca Raton (Florida) Tribune prides itself on being a completely free newspaper, giving readers the latest, and best stories about Boca Raton from a trusted, impartial source that will always show both sides of the argument and let the readers decide. To cover costs, readers are asked to become patrons of the newspaper, starting at $5.99 a month.
The news team from the Brainerd (Minnesota) Dispatch will be on hand tomorrow afternoon to greet digital members and print subscribers for coffee, cider and conversations. Kudos to the paper for this great opportunity to connect with readers!
Mather Economics and the European media group Mediahuis have entered into a strategic partnership in which Mediahuis acquires a 35 percent stake in Mather. The partnership will help further develop Mather’s customer-centric solutions and support Mather’s entry into new industries where subscription models are gradually gaining access to the daily lives of consumers.
In a white paper, Mather Economics offers a sample analysis of two news media companies' digital audience and advertising revenue — to measure the potential return from employing an intelligent Paywall™ in place of a standard paywall.
So what are the newspaper participants learning from the Google News Initiative Subscriptions Lab? Hint: Something about themselves.
The advocacy interests of America's Newspapers falls right in line with the first topic addressed at the Inaugural Meeting of America's Newspapers. The News Media Alliance's Danielle Coffey talked about frustrations she encounters when lobbying on Capitol Hill and the latest in the newspaper industry's campaign to get a fair revenue arrangement with the digital giants.
Email is a daily part of millions of American's daily lives. So why aren't newspapers taking advantage of this amazing revenue generating opportunity? News-Press & Gazette Company's Kristen Frey and Observer Media Group's Emily Walsh talked about the insights they've gained from experimenting with email marketing.
The "pirate" marketing tactics that The Advocate employed in the Battle of New Orleans played a key role in helping the paper overtake The Times-Picayune in the fight for dominance.
Many advertisers find the process they must go through to place public notices to be frustrating, Legislators what to change the law to move legal notices out of newspapers (and onto state and local websites) and publishers are doing their best to make the process work. Where's it all heading and what will be key to hanging onto public notices?
What do backyard poultry, goats and beekeeping have in common? All are niche interests that have been scaled into reliable revenue generators.